The Science of Persuasion for Successful Selling

TGS-2024051333

Target Audience
Private Bankers, Wealth Managers, Financial Advisors, Retail Bankers, Independent Financial Advisors, Insurance agents

Date

08 April 2026
16 June 2026
14 August 2026

Duration

9:00 AM – 5:30 PM
1 Day

CPD Hours

6.5

Funding

Financial Training Scheme (FTS)

Program Fee

Early Bird: 10% Discount (register 1 month before the program commencement date)
Regular Fee: S$1000

Sign up now for any of the sessions. A confirmation email with the hotel venue details will be sent to you closer to your selected date.

This program delivers persuasion training for successful selling designed for private bankers, wealth managers, financial advisors, relationship managers, and insurance professionals. Participants learn how to influence decisions ethically, communicate with impact, and close conversations with confidence while building long-term client trust.

Program Overview

Learning Objectives

Understand buyer psychology and decision-making behaviour
Apply persuasion techniques ethically in sales and advisory conversations
Strengthen communication skills to improve sales effectiveness
Build trust-based relationships that support long-term success

Program Introduction & Orientation

This program introduces the psychological principles behind buyer behaviour and persuasion. Participants explore how emotions, logic, and perception influence purchasing decisions, and how ethical persuasion can be applied to sales conversations to improve engagement, confidence, and conversion outcomes.

Persuasion Framework

Understanding Buyer Psychology
Gain insights into how buyers think, feel, and decide by exploring emotional drivers, rational considerations, and behavioural influences that shape purchasing behaviour.

Needs-Based Selling
Learn how to identify both explicit and implicit customer needs, ask effective questions, and tailor solutions based on client motivations and priorities.

Building Trust & Long-Term Relationships
Develop credibility through ethical persuasion techniques and effective communication that strengthen trust and sustain long-term advisor-client relationships.

Closing with Confidence
Overcome objections and resistance by reinforcing value, addressing hesitation, and applying effective closing techniques that improve conversion outcomes.

Practice & Application

Apply persuasion techniques through role-plays

Participate in case study discussions and interactive questioning

Engage in group discussions and presentations

Receive facilitated feedback to reinforce learning

Key Value Propositions: The Science of Persuasion for Successful Selling

Ethical Influence for Better Outcomes

This program supports professionals in applying ethical persuasion principles aligned with responsible selling practices, long-term client trust, and sustainable relationship outcomes.

Influencing Through Communication

Apply communication strategies that leverage emotional triggers responsibly, adapt messaging to different buyer profiles, and deliver persuasive messages with clarity and confidence.

Practical, Actionable Frameworks

Apply proven persuasion frameworks that can be used immediately in real-world sales and advisory situations.

Improved Confidence & Conversion

Build confidence in influencing conversations, handling objections, and guiding clients toward informed decisions that drive better results.